A Short Video About Demand Orchestration

March 1, 2017

blog_main_image_OMC_demand_orchestration_webinar.pngIntegrate recently released a new resource: The Demand Marketing Assessment Guide and Orchestration Workbook.  …yes, that title is a mouthful, and in hindsight, we probably should’ve come up with a better one. So, for the rest of this post, I’ll just refer to it as the Demand Orchestration Workbook.

Part of the reason for the workbook’s longwinded title is the fact that it comprises a lot of various, useful info and tools for B2B marketers: an assessment guide, prescriptive advice, influencer opinions, excel worksheets and more.

To highlight why we created the Demand Orchestration Workbook and how best to use it, we also developed the short video below.  (The workbook pdf is ungated and you can get it here.)

DO Workbook Video

By  David Crane

David Crane joined Integrate in September of 2011. David is an ardent student of marketing technology that borders on nerdy obsession. Fortunately, he uses this psychological abnormality to support the development and communication of solutions to customer-specific marketing-process inefficiencies.