Do you suffer from Martech Overwhelm Syndrome? If so, you’re not alone.
Okay, I just coined that term. But I think it works well to describe a common ailment among marketing professionals. Namely, a severe form of stress brought on by the colossal number of marketing technologies available – and an inability to make smart decisions about which ones to use.
Scott Brinker talks about this problem in his blog, “Martec’s Law: the greatest management challenge of the 21st century.” Martec’s Law is an idea Brinker came up with a few years back, which states that “technology changes exponentially, but organizations change logarithmically.” According to Brinker, figuring out how to handle the massive influx of marketing technologies is a very difficult problem.
In other words, faced with thousands of new and emerging technologies, how in the hell are marketers supposed to keep up?