Earlier this year, we had the privilege of working with Heinz Marketing to highlight 40 demand marketers who are taking their organizations to the next level. Through collaborative work with these Demand Marketing Game Changers, we unearthed leading-edge B2B marketing strategies and tactics that are setting the pace for demand generation and marketing ops pros.
Marketing operations, while under the umbrella of demand marketing, is in many ways a more specialized practice. What grew rather organically out of the need for a designated person to manage tech and data has evolved into the brain of modern B2B marketing organizations. Ops leaders are radically advancing the demand marketing practice. And we're on a mission to identify and learn from these drivers, understand the most effective tactics and strategies they're leveraging, and create a footprint for other ops pros to follow.
In that vein, Integrate and Heinz Marketing are setting out to recognize the Top 33 Marketing Ops Game Changers – professionals who are driving innovation and making a big impact within their own organizations and the industry at large.
It won’t be an easy task. I could easily name more than 33 ops leaders that we work with at Integrate who would make great candidates. But there are thousands of other pros leading the ops charge. So we’re accepting open nominations for marketing operations professionals from now through January 31st.
To help us identify the game changers, we’ve gathered a panel of expert judges who are intimately connected with marketing operations. We’d like to send a big thanks in advance to these leaders for lending their expertise to this program:
- Scott Brinker, ChiefMarTec.com
- Adrienne Weissman, G2 Crowd
- Brent Adamson, CEB
- John Donlon, SiriusDecisions
- David Raab, Raab Associates
- Matt Heinz, Heinz Marketing
In early February, they'll score and rank all the nominations received and determine the ops leaders who will ultimately be recognized. And then we'll work with the #B2BGameChangers to create collaborative content that will help other B2B marketing pros up their ops strategy.
So if you know someone working in an ops role (yourself, someone on your team, clients or peers from other organizations) who exemplifies the traits of a Marketing Ops GameChanger, nominate them today to make sure we know about the game changing work they’re doing.