Our new Scottsdale Office at 4900 N Scottsdale Rd Suite 4000 Scottsdale, AZ 85251

The last year at Integrate has been amazing.   We’ve experienced explosive growth and because of this, we ran out of space at our Scottsdale, AZ location.  Last week, we packed up our office up to prepare for the move (while still giving 5 star service to our clients).  On Friday, the movers arrived.  And by lunchtime on Monday, we all began settling in to our new space.  Talk about a fast moving company!

Even though the move was only 1 mile, it feels like we are in a whole new world.  Integrate is now in the finest Class A office space in Arizona.  We have 33,000 sq. feet and 178 state-of-the-art work stations.  Our kitchen stretches as far as the eye can see!  And every corner exemplifies the premier reputation we are working to build in the industry.

Now we have lots of space to fill!  We are currently hiring 50 employees for our Scottsdale office.  Open positions include: administrative staff, business development executive, marketing strategists, inside sales, account support, techs, computer programmers and analysts.  If you or anyone you know is looking for a job and wants to work for the best company in Scottsdale, visit our careers page and apply today!

What to do if your landing page isn’t converting

Often times, businesses drive traffic to their site but don’t see conversions. This may turn them away from internet advertising but the key to internet advertising is being to make to make changes on the fly.

Don’t get discouraged if this is the case for you and don’t turn your back on internet advertising. Sometimes wording is key to making conversions. Are you calling your product by an industry name that most people don’t know? Are you using slang or assuming that less information is needed because the product speaks for itself?

Here are some tips to help you optimize your landing pages:

1. Make sure that the most crucial information is visible and aesthetically pleasing.
   1. Don’t make your consumer have to dig for information
   2. Make that info clear and concise
   3. Don’t use industry slang or complicated wording
      1. Make the information simple and clean
      2. Anybody who comes to that page should be able to understand your service or product
      3. Display your conversion action prominently
         1. “Buy Now!” or “Sign Up Now!” buttons should be prominent and colorful

i.      The buttons should have depth and clearly be a clickable link

1. If it is a simple submit form, don’t make it too long or complicated

i.      People don’t want to spend an hour to get a product or service, leave that information for a later time

St. Mary’s Food Bank Alliance provides roughly 275,000 meals per day throughout Arizona, along with many of the necessities needed by struggling families and homeless citizens.  As the food bank gets down to the bottom of the donations received throughout the holiday season, spring is often the time when they need to promote a large drive to help restock their cupboards.

Integrate has been very blessed this year.  We want to take a moment to express our gratitude for our amazing opportunities and work together as a team to give back to those who may not be as fortunate.  Our goal is to gather enough food and personal necessities to help 500 struggling people and families in the Greater Phoenix area.

Integrate will match every donation made by employees, their friends and family, and even local citizens who want to drop by with their own donations.  So if you find yourself with just a little extra, we encourage you to stop by our office at 7150 E. Camelback Rd Suite 285 Scottsdale, AZ 85251 – just beside the Scottsdale Fashion Square Mall – and share whatever you can.  Together we can make a difference.

Top Ten Most-Wanted

Food Drive Items

Beans

(canned or dried)

Canned Fruit & Vegetables

Canned Soups, Stews, Chili and Pastas

Cereal

(whole grain, low sugar)

Diapers

(children’s & adults)

Juice

(canned, plastic or boxed)

Pasta

Peanut Butter

Rice

     Tuna

Commonly Needed

Supplemental Food Drive Items

Baking mixes

(pancake, corn bread, cake mixes/icing, quick breads)

Coffee, Tea, Hot Chocolate Mix

Cooking oil

Crackers

Jelly or Jam

Ham, Chicken, Salmon

(canned or vacuum packed)

Household Paper Supplies
(napkins, toilet, tissues and towels)

Soap & Shampoo

Soap and Sanitizing Gels

Tomato Products

Toothpaste

And a special thanks to Alyssa Hawksworth in our HR Department for her passion and drive to guide us to be a stronger team and inspire us with initiatives like this to be better people.

Display and content networks are extensions of Google and Microsoft’s SEM offerings. These networks are used to expand a company’s brand, not for direct action advertising. The strategies on these networks are somewhat different than traditional search networks.

Here are the top 4 strategies for SEM Display/Content advertising:

1. Keep your display and search campaigns separate.

• This keeps your data clear and concise so you are able to track the success of your campaigns much better.

2.Create extremely tightly themed ad groups. When it comes to keywords, less is more.

• Treat keywords and ad groups the same as a regular search campaign when it comes to creating your lists.
• However, only choose a max of 3-5 keywords for each ad group.
• The Google and Microsoft systems use these to pick up on the theme of the website.
• More keywords cause confusion and money will be wasted.

3. Do not use negative keywords.

• Negative keywords can throw the system off while it’s searching for themes on websites.

4. Consider CPC advertising over CPM.

• CPC advertising allows for better control over costs.
• Even if someone doesn’t click on your ad, you still receive free branding.

“Integrate has been able to scale its business extremely rapidly since Foundry’s initial funding of the business in late 2010. This rapid growth speaks to the market demand for a truly integrated platform through which marketers can manage and optimize all types of performance campaigns,” said Seth Levine, managing director of the Foundry Group.

This partnership will help expand Integrate’s technology solution for performance marketing , allowing us to help advertisers, like you, get a greater return.

“We are extremely excited about Integrate’s vision to become a leading, cross-channel marketplace for the purchase of performance-based advertising,” said Sam Landman, principal, Comcast Ventures.  ”As advertisers shift more budget towards performance buys and as audiences become increasingly fragmented, Integrate is using technology to simplify process and optimize results for their customers.”

The full press release is below:

COMCAST VENTURES LEADS $11 MILLION INVESTMENT IN INTEGRATE

Connecting Every Channel of Advertising into One Unified Platform

NEW YORK (March 21, 2012): Integrate, the award-winning, multi-channel performance marketing technology and solutions provider, has closed an $11 million growth equity investment from Comcast Ventures and Liberty Global. Existing Integrate investor Foundry Group also participated in the round. The Series B financing will help drive the next phase of product development and also get the company closer to their goal of connecting every channel of advertising into one unified platform.

 

Integrate addresses the reality that audiences are more fragmented and new media is becoming more measurable, effectively shifting the $280 billion advertising market from a disconnected-channel model to an interconnected-performance model. Integrate advertisers leverage ad optimization and audience analysis data to plan, launch, track, analyze ROI and optimize performance-advertising campaigns across both online and offline channels.

 

“Today’s successful advertisers need more than an outstanding creative approach. They need an integrated distribution strategy that places their messages in front of the right eyeballs on the right devices, combined with real-time attribution data that measures the full impact per channel,” said Jeremy Bloom, co-founder of Integrate.

 

“We are extremely excited about Integrate’s vision to become a leading, cross-channel marketplace for the purchase of performance-based advertising,” said Sam Landman, principal, Comcast Ventures.  ”As advertisers shift more budget towards performance buys and as audiences become increasingly fragmented, Integrate is using technology to simplify process and optimize results for their customers.”

 

Founded in 2010, Integrate has built a technology that automates ad serving, tracking and the attribution value for advertisers in a combination of online (i.e., mobile, display, email, social, digital video) and offline (i.e., telemarketing, television, print, radio, outdoor, billboard) channels to pursue, monitor and measure their advertising impacts.

 

“Integrate has been able to scale its business extremely rapidly since Foundry’s initial funding of the business in late 2010. This rapid growth speaks to the market demand for a truly integrated platform through which marketers can manage and optimize all types of performance campaigns,” said Seth Levine, managing director of the Foundry Group.

“As the largest international cable operator, we see great potential in performance-based campaigns to provide us with more visibility and accountability in our marketing spend than traditional forms of advertising. We view Integrate as a value-add platform that can assist us in managing the complexity of multiple performance- based campaigns, while providing us with hard data regarding the performance of those campaigns,” said Bruce Dines, vice president of Liberty Global Ventures.

 

#  #  #

 

 

If you would like more information, or wish to schedule an interview with Jeremy Bloom or Integrate’s investors, please call Megan Leeds at 720-327-2779 or email her at mleeds@integrate.com.

 

About Integrate

With offices in San Francisco, New York, Scottsdale and Denver, Integrate offers custom marketplace solutions that range from self-service SAAS options to fully managed, white-label platforms for advertisers, agencies and other providers interested in expanding reach for their clients. Integrate supports each solution with advanced analytics, unmatched fraud controls and a rapidly growing set of quality-vetted publishers. Integrate works with clients of all sizes, where measurable performance marketing is critical to growth.  For more information, please visit www.integrate.com.

Barry Singer

Congratulations Barry, you’re going to have a rockin’ time!

For all of our other contestants, who entered, please contact us at Media@Integrate.com with your contact information. We have something special for you too. Thanks for participating, you guys are awesome!

Make Your Web Design Count.

If there is one thing many small businesses neglect, it’s their website. In today’s digital age, a quality website is of the highest importance.  A website shows the face of the company, provides the storefront and expresses the company’s identity.

Here are 5 tips for a company website:

1.Make the company website a priority.

• More often than not, small business owners claim they need to handle other issues before their website. They fail to understand that the first stepping stone is a website. People often want to visit the website before they decide to spend any money with a company.
• People will know whether they want to stay on a company’s website to learn more in less than one second.

2. Less is more: Don’t have too many layers that the consumer has to dig through. They want their information and they want it immediately.

• Keep all the information “above the fold”. This means there should be no reason for the consumer to have to scroll down (or left or right) at all to see important content. ALL of the relevant information is in front of the consumer immediately.

3. Less is more (again): Putting all the information in front of someone, without scrolling, doesn’t mean to clutter the page. It’s a fine line to walk.

• Build the site in a limited space.
• Put enough information on the page to educate people on your company and products/services.
• Keep the website easy to use and aesthetically pleasing.

4. Make sure the layout matches the company’s culture.

• Keeping a consistent brand message is a must. The most perfect example is Apple Inc. Their website, brick and mortar stores and products all express the company culture. It is a consistent message and people respond to that because there is no question on “who” Apple Inc. is.

5.Misspelled words and bad grammar make a company look unworthy of consumers’ business.

• This is a simple step that companies still overlook.  Proofread your content before it goes live.

Be Meticulous When Building Your Brand.

For smaller businesses, creating a brand and culture is essential from the beginning. A business plan may be set in place, but an identity and company culture give any company a path that employees and potential consumers can follow. This creates an emotional connection with your company and ultimately brand loyalty.

4 Tips for Creating Company/Brand Culture:

1. A business is an extension of its owners. Their passion, excitement and vision should be expressed in the company’s brand.

• This helps achieve consistency in image, culture and products/services.
• The result is a better consumer experience which ultimately leads to brand loyalty.

2. Consistency is key. Products, website, ads, PR and storefronts must have a seamless message of who the company is, what their goals are and what products they offer.

• Don’t try to appeal to everyone; this will fracture the brand and cause confusion. Stick with the target audience. Focusing on the target will help expand a brand in the long run.

3. Creating a brand is like trying to date someone: Be yourself.

• People see through a brand that is trying to be something it’s not. If a business wants to make an emotional connection with their target audience, it needs to be true to itself.

4.Be accessible through social media.

• Connecting directly with a core audience is key in today’s world. Critical feedback and the ability to communicate new happenings within the company help bring a brand and its audience closer.
• Social media also provides a way to expand a company’s brand further.

ad:tech San Francisco is less than a month away and we want you to be there! On April 3rd, some of the biggest names in advertising will be in sunny California to see speakers such as Guy Kawasaki, Facebook’s Paul Adams, Rackspace’s Robert Scoble and many more including leaders from Zynga, EA, Microsoft and Amazon.com

Integrate will be there at booth 1827 - we want to see you there! That’s why we’re giving away two free conference passes to one lucky person!

Entering is easy!

Simply leave a comment below letting us know Why You Want To Go To ad:tech! Are you dying to see one of their seminars? Do you want to know more about mobile, social, or email marketing? Let us know in the comments!

In order to qualify, you must be an Integrate.com user. To sign up for an account, go here.

A winner will be drawn Friday, the 16th of March at 2pm MST and announced on the blog.

Qualifications: Participant must be a U.S. resident. Winner is responsible for their own travel and board. Only the cost of the tickets are covered. These tickets may not be resold or transferred. This contest is approved by ad:tech.