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[Infographic] Causes and Consequences of Dirty Data

January 28, 2015

conveyorIntegrate recently examined more than 775K leads to answer the question: WHY exactly are marketers and sales teams so frustrated with their lead quality? The result was our first research index: Prospect Data Quality – B2B Tech Industry.

Though stat-filled indices are great, stat-filled infographics are better (statistically speaking) – which is why we created the following…

[Click infographic to enlarge]

DirtyDataInfographic_v0.3

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By  David Crane

David Crane joined Integrate in September of 2011. David is an ardent student of marketing technology that borders on nerdy obsession. Fortunately, he uses this psychological abnormality to support the development and communication of solutions to customer-specific marketing-process inefficiencies.

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