The Modern Marketer’s Workshop – ABM: From Strategy to Action and Results

modern marketers workshop ABM.pngThe value of well-executed account-based marketing (ABM) is clear:

Greater efficiency and revenue impact – Companies generate 208% more revenue for their marketing efforts when using ABM strategies (MarketingProfs).

Increased customer lifetime value – 84% of marketers believe that ABM provides significant benefits for retaining and expanding current client relationships (SiriusDecisions).

That’s why 92% of B2B marketers worldwide consider ABM “extremely” or “very” important to their overall marketing efforts (SiriusDecisions). And why 41% of marketers plan to increase spending on ABM (eMarketer).

However, ABM is only a smart strategy when executed well. Its promises of efficiency and effectiveness can’t payoff unless marketers have the know-how and ability to put these account-based approaches into action.

The Modern Marketer’s Workshop – “ABM: From Strategy to Action and Results"

Our friends at Heinz Marketing are experts at ABM. (In fact, we wrote a workbook together on the subject: “Developing an Account-Based Marketing Program.”)

From April 18-20, 11:00 AM - 12:30 PM, Matt Heinz and Robert Pease of Heinz Marketing will be running an online workshop to help B2B marketers:

  • Identify the key stakeholders within target accounts
  • Map specific content to each role based on the pains they experience
  • Develop a multi-contact, multi-channel marketing plan to influence buying decisions within targets
  • Drive active participation and integration with other internal departments, especially sales

Whether you’re thinking about investing in ABM or already piloting a program, this workshop is sure to help you generate more results from your efforts.

Check out the full workshop details here: The Modern Marketer’s Workshop – “ABM: From Strategy to Action and Results”

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By  David Crane

David Crane joined Integrate in September of 2011. David is an ardent student of marketing technology that borders on nerdy obsession. Fortunately, he uses this psychological abnormality to support the development and communication of solutions to customer-specific marketing-process inefficiencies.