The marketing technology landscape is crowded. And the proliferation of martech solutions isn’t showing any signs of slowing down. In fact, Scott Brinker’s annual Marketing Tech Landscape Supergraphic grew by 98% to 1,876 vendors between 2014 and 2015.
While the explosion of marketing solutions presents vast opportunities for marketers, identifying the right martech investments has become a daunting process.
Solution identification became a bit easier a couple weeks ago when Heinz marketing published the Marketing Tech Landscape Directory (an Excel spreadsheet of all supergraphic vendors) to enable easy vendor sorting and tracking via 43 categories and subcategories. It’s a great resource and I highly recommend downloading it.
Today, Integrate is releasing another resource to further enable marketers to make informed technology decisions: The Marketing Tech Blueprint Workbook.