Following my recent blog on maximizing content marketing ROI through repurposing, I want to share recommendations for distributing marketing content – through inbound (social media, company blog) and outbound (email, paid media) channels – to increase audience reach and impact.
Any content distribution strategy should have two fundamental goals:
- Accurately target buyers and influencers to ensure you attract the right prospects
- Gain maximum visibility and engagement within your target audience
I’m going to briefly explain the importance of No. 1 and how to achieve it, then drill into ways to leverage various inbound and outbound channels to help more people find your content.