Online affiliate marketing began with a promise: Leverage the massive reach of the internet while only spending in proportion to revenue achieved. Unfortunately, the promise hasn’t come to fruition.
Over the years, marketers have fallen victim to affiliate exchanges, ad technologies and publishing practices that weren’t created in brands’ best interests. But this doesn’t mean affiliate marketing doesn’t work – it can. But it requires marketers to regain control of their affiliate relationships and marketing processes by creating customized, transparent ecosystems.