Too often data hygiene is over-looked as marketers mistakenly view lead and data validation technology as a nice-to-have rather than a must-have. The old adage of “garbage in, garbage out” has never been truer. Here are three reasons why marketers should incorporate automated lead validation into their lead generation programs.
Given its beginnings, it’s natural to think of a Google marketing campaign as a search campaign that relies on keyword-based search traffic. But to marketers, the purpose and application of “google” is so much broader. It’s time for us to stop thinking of Google as a verb, and fully capitalize on its influence and strengths.
Technology is a critical component of every CMO’s playbook. Finding and deploying marketing technology that creates business value has quickly become a top priority. The difference between success and failure often comes down to smooth implementation and widespread adoption. Scott Vaughan shares Integrate’s approach to successful tech adoption throughout the organization.
Another great Affiliate Summit is in the books, and we here at Integrate are fired up about where the industry is heading in 2014 and beyond. Affiliate Summit West, held this year January 12th-14th in Las Vegas, is the definitive advertising conference where advertisers connect with both new and existing media partners, all while enjoying […]
Marketers are experiencing a groundswell of demand for lead velocity when engaging with consumers and business pros. Slow-moving processes result in one of the most frequent complaints from sales: too much time between capturing a lead and having it ready for follow-up. So how do you go about increasing lead velocity? Start by creating a flow chart that lays out how you currently handle leads. Once the current process is mapped, these five steps can increase your lead velocity.
We hear lots of buzz about the “modern marketer”. While some pros are practicing modern marketing, today’s media buyer often more closely resembles the proverbial jack of all trades, trying desperately to excel at marketing strategy while manually managing a wide range of marketing tactics and incoming data from every campaign. Scott Vaughan takes a look at the daily task list of a media buyer and how marketing software can help automate tasks and advance marketing strategy.
It’s 2014 and time for marketers to learn when to let go, prioritize and, most importantly, decide what marketing tasks require good-enough efforts, and what projects need 110% of your and your team’s attention. Integrate CMO Scott Vaughan shares his approach to striking the balance between kick-ass and good enough marketing.
Having a system in place that automates the transmission of customer data for quick and effective analysis and implementation of insights can improve their marketing results. Here are 6 CMO trends that make harnessing closed-loop integration results key to success in the current and emerging state of marketing.
Too many marketers approach all customers and prospects as equal when developing content. Marketers must know how and when to apply thought leadership content versus when to apply performance content. It all starts with understanding the differences between the two and how to leverage each for measurable results.
Considering the advancement in marketing technology in recent years, it’s difficult to understand why so many marketing processes remain archaic, specifically regarding the ways we manually access and leverage the data we spend billions of dollars producing. Marketers must take the next step — they need to close the loop with marketing and media systems integrations.