Integrating Marketing Tech and AdTech Enables Revenue Marketing

Bringing together advertising and marketing technology

I recently participated in REVTalks, a first-time event of about 400 revenue-driven marketers. I’ve hosted and participated in hundreds of events and the team at The Pedowitz Group put on something meaningful to shine a bright light on the present and future of marketing. If you haven’t received the memo, marketing today is all about […]

The Missing Link: Connecting Media and Prospect Data to Marketing Ops

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How can CMOs and marketing pros better integrate prospect/customer generation with marketing processes and systems? Here are 3 areas of focus to modernize your approach and obtain better return on media and technology investment.

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