293 million Americans own a mobile phone. That means 293 million people are walking around America with a potential advertisement host in their pocket. While advertisers are busy trying to dominate offline or online marketing methods, the middle-ground of mobile marketing is often lost in the hustle and hype.
Advertisers have expressed concern and doubt over mobile marketing, fearing their advertisements will be viewed as spam, or their campaigns too easily ignored. In fact, it’s quite the opposite. Take a look at the advantages of mobile marketing:
- Mobile campaigns create the absolute fastest access to a customer acquisition. By having the campaign literally in their hands, customers are able to submit their information or make a purchase with a touch of a button during a work meeting, lunch with friends, at home in bed, or on a plane. The accessibility of mobile ads means less chance the customer will be distracted or diverted.
- At AdTech San Fransisco this year, a speaker even said that mobile content will be almost entirely advertiser supported.
- Mobile coupons make it impossible for anyone to bypass a purchase because they don’t have a printer or forgot a coupon. Take for instance Charlotte Russe’s mobile campaign. In order to receive a free accessory with their purchase, all customers had to do was log onto Facebook mobile and “like” their FB page as they stood in line at the store. Don’t have mobile? Charlotte Russe’s campaign also allowed users to simply text in their Facebook like via standard SMS messaging.
Anyone who is a potential customer you’d want is engaged on their phone already. Whether through texting, work, social networking, or mobile internet browsing, there’s so many different avenues to engage customers on a platform their already engaging themselves in.
