All posts tagged Advertising

Integrate Live – Fulfilling Your Campaigns!

by Integrate on September 21, 2011 in News with No comments

The Integrate Live Team

Integrate kicked the week off with a friendly introduction from our new Live Team- James, Joseph, Joe, Monica and Andrew.

These five are focused on researching how to specifically target users based on broad and niche behaviors they exhibit, and is well on their way to becoming a “go-to” force behind generating CPA leads. The Live Team’s research is being conducted through the use of cookies placed on users from every corner of the web. Once all the data has been collected they will have ‘behavioral buckets’ of consumer trends which will better optimize the buyer/seller process.

What does this mean in the future for buyer’s on Integrate’s platform?

MORE CUSTOMER ACQUISITION!

The main focus of the Live Team is on ad retargeting. When a user looks at a website, their presence is remembered by the cookie. The user will then navigate to another page and see ads for a previous webpage they have viewed – ad retargeting.  These ads are designed to bring consumers back to a webpage they have shown an interest in.

Why use ad retargeting? The consumer is already knowledgeable with the company and its products or services. It’s a great way to remind the consumer to keep coming back.

If you’re interested in learning more about Live Team, contact us at Info@Integrate.com or call at 866.478.0326

News From The Advertising & Marketing World 7/22

by Integrate on July 22, 2011 in News with No comments

News and events from the advertising and marketing world! Follow us on Twitter for more industry updates.

  • 5 great reasons to attend ASE11! The 6th great reason is because Integrate’s CRO Eder Holguin will be there! [Cost Per News]
  • 6 secrets to help you focus on your social media content and strategy. [Social Fresh]
  • Speculation on how Google+ will effect SEO and SEM. Ready, Integrate Sellers? [Adage]
  • Google+ still isn’t ready for businesses, but we eagerly await the day they are! [Search Engine Land]
  • The story behind today’s Google Doodle. [Google]
  • What? 3D can hurt your eyes? We’re as surprised as TechCrunch is (read: not at all). [TechCrunch]

News from the advertising and marketing world 6/24/11

by Integrate on June 24, 2011 in News with No comments

News from the advertising and marketing world!

  • Twitter to start putting promoted (paid for) Tweets right into your timeline. A cause for annoyance among Twitter users, or clever marketing?  [Mashable]
  • Most of us learned the basics of social media in high school before social media even existed. [Convince and Convert]
  • StartUpAmerica is looking for partners with products that will help entrepreneurs. [StartUpAmerica]
  • For the first time, Google dominates Yahoo in display advertising revenue. [AdBean]
  • Social Media day is only one week away! How will you celebrate? Perhaps with a coffee for your favourite Integrate blogger? [Mashable]
  • 19 reasons why Rebecca Black (singer of hit(?) song “Friday”) is an incredible business woman. Do you agree? [Business Insider]
  • Advertising affects sexes differently according to study. Something to consider when creating campaigns! [Technorati]
  • PS- Don’t forget to enter to win free Affiliate Summit East tickets!

Follow Integrate on Twitter or Like us on Facebook for more industry news!

*New* Feature – Browse Sellers!

by Integrate on May 18, 2011 in Features with No comments

Integrate is proud to announce an amazing new feature for our Buyers/Advertisers – a browse Sellers/Publishers button!

Located on your Buyer Dashboard in the lower right corner.

Unlike affiliate programs or ad networks, Integrate allows and encourages their buyers to seek out campaign fulfillment by browsing targeted and successful sellers. Instead of waiting for someone to find your campaign, connect with sellers immediately and review their past success, statistics, and more.

Search through sellers according to vertical, distribution methods, and more.

 

Research your sellers before building a partnership.

 

Contact your person Product Specialist today to learn more about this feature, or dive right in and start getting quality campaign fulfillment.

Want to learn more about Integrate? Email us at Media@Integrate.om for more information, or sign up!

Cost Per Inbound Call Campaigns on Integrate

by Integrate on April 27, 2011 in Features, Videos with No comments

Besides offering CPA and CPL campaigns, Integrate offers CPIC (Cost Per Inbound Call) campaigns for it’s buyers.

This emerging marketing model is a unique feature of Integrate that allows advertisers to receive inbound calls from already interested customers. Customers who call your company are ready to do business at that moment, which means better conversions.

How it works is simple:

  1. The buyer (advertiser) has a place for calls to be received set up. From there, they create a campaign to be run.
  2. The seller (publisher) is matched up to the buyer and deploys the campaign. CPIC’s can be distributed through almost any marketing method both online and offline.
  3. Interested customers see the advertisement and call straight into your business!

Monitor the results of your CPIC campaigns through one easy-to-use interface that reports

  • Accurate, real-time account of number of calls delivered
  • Duration of calls
  • Originating phone numbers
  • Voice files to ensure quality control

See below a comprehensive audio and video tutorial with step-by-step instructions on how to set up a CPIC campaign in minutes.

Ad Tech San Francisco 2011

by Integrate on April 18, 2011 in Events with No comments

Integrate.com made their second appearance at Ad Tech just last week. With over 25 representatives, an iPad giveaway, and new platform features to be announced, the Integrate booth was quite an attraction.


The Integate.com booth

The Integate.com booth



Product Specialist Jeff catching up on some reading after the show

Product Specialist Jeff catching up on some reading after the show



Integrate flyers

Product Specialist Jeff catching up on some reading after the show


The Crew

Ken Epstein Senior Director of Business Development at Integrate, Mike Stocker Sr VP Extole, and Peter Bordes CEO MediaTrust

If you didn’t get a chance to see Integrate.com at AdTech, you can always email us at info@Integrate.com or reach us at 866.478.0326 to talk with a Product Specialist.

The Social Gaming Market and How You Can Capitalize On It

by Integrate on April 12, 2011 in Opportunities with No comments

Did you know that approximately 1/8th of the world’s population engages in social gaming? There’s huge opportunity in those numbers that simply not enough advertisers are taking advantage of.

From Facebook games like Farmville to online MMORPGs, social gaming continues to grow month after month with sites like Zynga and Facebook engaging more users every day. How does this factor into advertising opportunities?

A key point of social gaming is that players are paying real money for virtual items. By providing the opportunity for a player to gain more virtual items or virtual currency through the purchase of a product, a payment of money, or even just submitting information or taking a survey, advertisers are able to acquire customers in a snap.

The targeted marketing opportunities created by social gaming also allows advertisers to pinpoint their customers down to age, gender, location, and interests. Better targeting = a more likely customer.

How can advertisers start utilizing online gaming to grow their customer base? Integrate.com can help connect you, the advertiser, to publishers able to run your campaign on a social gaming site. Contact us at info@Integrate.com to get connected.

Full Campaign Control on Integrate

by Integrate on April 7, 2011 in Features with No comments

One thing that truly stands out about Integrate.com is user control. Unlike an affiliate program, the Integrate platform allows users control over virtually every aspect of the campaign process. This works out for both the advertiser and publisher side.

  • Publishers see every detail of the campaign, including lead allocation limits, exact payout price (no percentages), information needed from customers, and the ability to the negotiate the price directly with the advertiser.
  • Advertisers have the ability to choose who publishes their campaigns. A full list of our publishers, their verticals, marketing methods, and past successes with other Integrate campaigns are all available to our advertisers on their dashboard.

Success of a campaign is dependent on both the advertiser’s ability to create a compelling and fair campaign and the publisher’s ability to market aggressively and accurately. In an age when marketing can make or break a company, taking a risk with a flimsy publisher or a sub-par campaign just isn’t worth it.

Arizona based youth homeless shelter and crisis center receives donation of 28 computers from Integrate.com.

by Integrate on April 4, 2011 in Charity with No comments

04.04.2011– SCOTTSDALE, AZ – Integrate.com donated 28 desktop PCs to Arizona community outreach organization Open Inn. The computers will help struggling teens get a step-up on their education.

“It is important to us that a worthy organization benefits from this technology. We chose Open Inn because they are so proactive in helping struggling teens in the Arizona community. You never know where the leaders of tomorrow will come from. We hope that this donation will make a difference in some young people’s futures” reports Hart Cunningham, Co-Founder of Integrate.

Open Inn is a non-profit community organization that provides shelter and crisis intervention services for more than 12,000 at-risk youth and their families each year. The group offers various programs to help disadvantaged teens transition into self-sufficient adulthood. They focus on serving rural communities throughout Northern and Southern Arizona.

Nancy Panico, Executive Director for Open Inn, says “the computers will have such a positive impact on our youth and young adults in Open Inn programs, especially those continuing to further their education. As a nonprofit, our resources are limited and it is with support like Integrate’s that we are able to continue providing vital services to homeless youth and young adults in Arizona.”

The Tucson hub received 28 computers, including monitors, mice and keyboards. The computers have been reformatted and come complete with operating system and Microsoft programs.

Integrate.com is an easy-to-use advertising platform. Advertisers of all types use their technology to create online and offline performance marketing campaigns. Get new customers without the risk. For more information on their services, go to www.integrate.com or contact them at 866-478-0326.

For more information on how you can help Open Inn and the youth that they serve, please visit their website at www.openinn.org.

AdTech San Francisco 2011

by Integrate on March 31, 2011 in Events with No comments

Integrate.com will be at AdTech San Francisco this year at booth #1818. Join us to discuss marketing ventures, upcoming features, or simply talk business with one of our knowledgeable account executives. If you’re going and haven’t yet made an appointment with one of our representatives, simply give us a call at 866.478.0326 to set up an appointment.

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