With Integrate’s new CPC campaign option introduced, some marketers may be asking themselves, “Why bother?”
CPC campaigns have many benefits, including:
- Exposure! Despite advertising being all around us, we still take notice of banners and ads, especially if they’re creative and eye catching. A well-formed CPC advertisement brings not only repeated exposure through being displayed, but also can garner thousands of clicks from interested customers.
- Easy Set Up! CPC campaigns are easy to build, while still maintaining the ability to be specific and targeted. With Integrate, your CPC campaigns can be demographically and geographically targeted, and set to run during only certain times of the day. Throughout the campaign, these specifications can be modified to ensure maximum visibility and ROI.
- Low Investment! While CPA and CPL campaigns can go into the hundreds of dollars for payout, CPC campaigns remain relatively low.
- Stepping Stone to CPA/CPL! If you’re new to advertising and unsure how to target your audience, or what distribution methods work best, start with CPC. Tweak and modify your campaign until you understand your audience and how to market your product or service.
- Immediate Results! Putting a CPC campaign on a high-traffic website (Facebook for instance) will yield immediate results. Measure your CTR and within an hour, you can have an idea of how well your campaign is running.
If you want to know more about Integrate’s CPC program, check out our easy guide.
Contact your Product Specialist or Media@Integrate.com to set up a campaign today.
