All posts tagged CPIC

CPIC Campaigns – Have Customers Call You

Sometimes the easiest way to turn a lead into a customer is to simply talk with them, which is why Integrate offers Cost Per Inbound Call acquisition to buyers looking to expand their marketing.

Let’s start at the beginning – an inbound call campaign is a lead in the form of a phone call. A seller will create an ad with a phone number through which the buyer’s company can be reached. Consumer sees the ad, calls the number, reaches the buyer and LEAD! Simple enough?

But, how do we know where the consumer got this number? How do we know it was from Seller A and not Seller B? The consumer doesn’t actually call directly to the buyer, instead the number the seller puts on the ad actually reaches Integrate. Integrate then reroutes the call to the buyer. Seller A will place a different number on their ad then Seller B – so Integrate knows exactly where the consumer saw the number, and you never have to worry.

Inbound call campaign ads can be placed in emails, on billboards, website banners, the side of a bus – virtually anywhere, including mobile phones. Place your ad directly in the hands of your customer, allowing them to reach you with a touch to the screen of their phone.

Intrigued? Looking to boost your sales? Want to move your marketing to the next level? Contact your Product Specialist to set up a CPIC campaign, or reach us at Info@Integrate.com to get started today.

Cost Per Inbound Call Campaigns on Integrate

Besides offering CPA and CPL campaigns, Integrate offers CPIC (Cost Per Inbound Call) campaigns for it’s buyers.

This emerging marketing model is a unique feature of Integrate that allows advertisers to receive inbound calls from already interested customers. Customers who call your company are ready to do business at that moment, which means better conversions.

How it works is simple:

  1. The buyer (advertiser) has a place for calls to be received set up. From there, they create a campaign to be run.
  2. The seller (publisher) is matched up to the buyer and deploys the campaign. CPIC’s can be distributed through almost any marketing method both online and offline.
  3. Interested customers see the advertisement and call straight into your business!

Monitor the results of your CPIC campaigns through one easy-to-use interface that reports

  • Accurate, real-time account of number of calls delivered
  • Duration of calls
  • Originating phone numbers
  • Voice files to ensure quality control

See below a comprehensive audio and video tutorial with step-by-step instructions on how to set up a CPIC campaign in minutes.