All posts tagged Mobile Marketing

Mobile Marketing Solutions

You’ve tried it all: Banner ads, newsletters,  search engine marketing, Facebook ads, and even a billboard or two. You may have even resorted to having a guy on the street twirl a sign for your business. It’s time to take the step to the next level: Mobile Marketing.

82% of adult Americans own a mobile phone. That’s a lot of advertising space just waiting to be tapped and shown your brand, all in the back pocket of your consumer.

Why are you missing out on that opportunity?

In touch economic times, mobile is a lot to tackle. It takes a lot of time, resources, knowledge, and hard work. You could find an independent advertising company who will charge you a couple thousand dollars to put together a campaign or an advertising network who will hand off your mobile advertising to a stranger, but theses venues don’t promise any sort of performance or success.

But with Integrate.com, all the fraud controls, quality compliance, technical set up, creative images, content, and distribution are set up to meet your needs and approval in less than a week.

Get started with mobile advertising today, and reach your consumer on a whole new level.

Mobile Marketing With Coupons

A study shows that a whopping one in ten mobile users redeem coupons. Quote eMarketer:

Mobile coupons represent a small portion of digital promotions, but usage is growing at a fast pace.

We’ve already touched on the importance of mobile marketing, but if you aren’t sold yet, check out the trends eMarketer predicts:

  • Mobile coupons will be playing a large role in the how the couponing business advances.
  • Nearly 20 million mobile users will redeem a mobile coupon this year.
  • By 2013, eMarketer estimates this number will nearly double.
  • Of mobile users, 1 in 5 smartphone users will redeem a coupon this year.
  • And in 2013, nearly one third of smartphone users will take advantage of mobile discounts.

Don’t miss out! If you’re in the coupons or discount biz, now is the time to start moving into mobile advertising. Integrate’s mobile marketing model can help. Contact Info@Integrate.com to be set up with a Product Specialist and see what we can do for you.

The Importance of Mobile Marketing

293 million Americans own a mobile phone.  That means 293 million people are walking around America with a potential advertisement host in their pocket. While advertisers are busy trying to dominate offline or online marketing methods, the middle-ground of mobile marketing is often lost in the hustle and hype.

Advertisers have expressed concern and doubt over mobile marketing, fearing their advertisements will be viewed as spam, or their campaigns too easily ignored. In fact, it’s quite the opposite. Take a look at the advantages of mobile marketing:

  • Mobile campaigns create the absolute fastest access to a customer acquisition. By having the campaign literally in their hands, customers are able to submit their information or make a purchase with a touch of a button during a work meeting, lunch with friends, at home in bed, or on a plane. The accessibility of mobile ads means less chance the customer will be distracted or diverted.
  • At AdTech San Fransisco this year, a speaker even said that mobile content will be almost entirely advertiser supported.
  • Mobile coupons make it impossible for anyone to bypass a purchase because they don’t have a printer or forgot a coupon. Take for instance Charlotte Russe’s mobile campaign. In order to receive a free accessory with their purchase, all customers had to do was log onto Facebook mobile and “like” their FB page as they stood in line at the store. Don’t have mobile? Charlotte Russe’s campaign also allowed users to simply text in their Facebook like via standard SMS messaging.

Anyone who is a potential customer you’d want is engaged on their phone already. Whether through texting, work, social networking, or mobile internet browsing, there’s so many different avenues to engage customers on a platform their already engaging themselves in.