Besides offering CPA and CPL campaigns, Integrate offers CPIC (Cost Per Inbound Call) campaigns for it’s buyers.
This emerging marketing model is a unique feature of Integrate that allows advertisers to receive inbound calls from already interested customers. Customers who call your company are ready to do business at that moment, which means better conversions.
How it works is simple:
- The buyer (advertiser) has a place for calls to be received set up. From there, they create a campaign to be run.
- The seller (publisher) is matched up to the buyer and deploys the campaign. CPIC’s can be distributed through almost any marketing method both online and offline.
- Interested customers see the advertisement and call straight into your business!
Monitor the results of your CPIC campaigns through one easy-to-use interface that reports
- Accurate, real-time account of number of calls delivered
- Duration of calls
- Originating phone numbers
- Voice files to ensure quality control
See below a comprehensive audio and video tutorial with step-by-step instructions on how to set up a CPIC campaign in minutes.
