All posts tagged Performance Marketing

Integrate.com Reviewed on MessageAmp

by Integrate on May 25, 2011 in Reviews with No comments

John Clark has been a user of Integrate.com since our early months, and wrote about us on his blog here.

We are honored have him also feature us on his website, MessageAmp!

As a founder of a start-up, I often ponder what drives a company. What makes a start-up have a focused team and common goals? Ah, Integrate has that driving force… [Read the rest of the review here]

 

Read about the benefits of Integrate, along with tons of other must-know industry news at MessageAmp today.

Cost Per Inbound Call Campaigns on Integrate

by Integrate on April 27, 2011 in Features, Videos with No comments

Besides offering CPA and CPL campaigns, Integrate offers CPIC (Cost Per Inbound Call) campaigns for it’s buyers.

This emerging marketing model is a unique feature of Integrate that allows advertisers to receive inbound calls from already interested customers. Customers who call your company are ready to do business at that moment, which means better conversions.

How it works is simple:

  1. The buyer (advertiser) has a place for calls to be received set up. From there, they create a campaign to be run.
  2. The seller (publisher) is matched up to the buyer and deploys the campaign. CPIC’s can be distributed through almost any marketing method both online and offline.
  3. Interested customers see the advertisement and call straight into your business!

Monitor the results of your CPIC campaigns through one easy-to-use interface that reports

  • Accurate, real-time account of number of calls delivered
  • Duration of calls
  • Originating phone numbers
  • Voice files to ensure quality control

See below a comprehensive audio and video tutorial with step-by-step instructions on how to set up a CPIC campaign in minutes.

Full Campaign Control on Integrate

by Integrate on April 7, 2011 in Features with No comments

One thing that truly stands out about Integrate.com is user control. Unlike an affiliate program, the Integrate platform allows users control over virtually every aspect of the campaign process. This works out for both the advertiser and publisher side.

  • Publishers see every detail of the campaign, including lead allocation limits, exact payout price (no percentages), information needed from customers, and the ability to the negotiate the price directly with the advertiser.
  • Advertisers have the ability to choose who publishes their campaigns. A full list of our publishers, their verticals, marketing methods, and past successes with other Integrate campaigns are all available to our advertisers on their dashboard.

Success of a campaign is dependent on both the advertiser’s ability to create a compelling and fair campaign and the publisher’s ability to market aggressively and accurately. In an age when marketing can make or break a company, taking a risk with a flimsy publisher or a sub-par campaign just isn’t worth it.