Did you know that approximately 1/8th of the world’s population engages in social gaming? There’s huge opportunity in those numbers that simply not enough advertisers are taking advantage of.
From Facebook games like Farmville to online MMORPGs, social gaming continues to grow month after month with sites like Zynga and Facebook engaging more users every day. How does this factor into advertising opportunities?
A key point of social gaming is that players are paying real money for virtual items. By providing the opportunity for a player to gain more virtual items or virtual currency through the purchase of a product, a payment of money, or even just submitting information or taking a survey, advertisers are able to acquire customers in a snap.
The targeted marketing opportunities created by social gaming also allows advertisers to pinpoint their customers down to age, gender, location, and interests. Better targeting = a more likely customer.
How can advertisers start utilizing online gaming to grow their customer base? Integrate.com can help connect you, the advertiser, to publishers able to run your campaign on a social gaming site. Contact us at info@Integrate.com to get connected.
