With always-on, empowered customers and the rapid pace of business, understanding and strategically using technology across your marketing and communications efforts is more essential than ever. To make this strategy a reality,
marketing and tech teams need to collaborate
Don’t worry, not another goofy article about the CMO vs. the CIO!
). Out of this new world a critical role is emerging to help bridge the gap and bring these disciplines together. Whether you label the role as “marketing technologist” or some such title, it requires a focus on business and marketing process, a passion for data and marketing, a player-coach mindset, and a solid understanding of technology architecture.