We have a pretty small marketing team at Integrate. Despite (and partly because of) lean resources, we’ve spent the last year laying a solid demand marketing foundation: a strong content plan; a kick-ass website; a defined lead funnel; a fluid data strategy; and (mostly) seamless integrations between marketing technologies. And now that our marketing organization is poised to drive and measure contributions to sales pipeline, we’re faced with some really big goals.
Oh boy. I thought the hard part was over.