Integrate and Heinz Marketing recently recognized 33 Marketing Ops Game Changers. The purpose was to identify the folks who are driving their organizations forward and to surface insights that will help other ops practitioners while advancing the industry. Over the last several weeks, we’ve been working closely with this group of pros to understand the challenges they’re facing, the solutions they’re implementing to overcome those challenges and the outcomes received as a result of their prescriptive approaches.
Next week, two of these marketing operations leaders will share their approaches to overcome their biggest ops challenges. Join Matt Heinz, Scott Vaughan and me on Thursday, March 16th at 2:00pm ET / 11:00am PT as we chat with the Ops Game Changers. You’ll hear from:
Ryan Schwartz, Sr. Director of Marketing Technology & Strategy at MongoDB
Ryan will share the four-stage approach his team is using to gain control of funnel management. It starts with measuring source, attribution and influence and ultimately progresses to acceleration. As we’re all learning, it’s not just about where your prospect data is coming from, but how it’s moving through the funnel and how fast it’s converting to new opportunities.
Allison Smith Terrey, VP of Marketing Operations & Analytics at Pitney Bowes
The Marketing Operations team at Pitney Bowes is currently heads deep implementing the Salesforce Marketing Cloud. Expect fresh perspectives from Allison on how to identify when radical change is required within the marketing organization and, more importantly how to drive and weather that change.
In addition to winning tactics from these leading ops innovators, attendees will walk away with:
- Key learnings from the judges during the Marketing Ops Game Changers nomination process
- An understanding of what traits marketing ops pros need to develop to advance their careers in the coming years
- Tips to increase ops' impact across the entire organization - from other teams to the executive suite
- The Secrets and Strategies of Top Marketing Ops Game Changers eBook
If you're striving to create stand-out work within your marketing organization, this is one webinar you don't want to miss. Reserve your seat now. (And if you're not able to attend, we'll be sure to send you the recording and eBook once the live webinar is finished.)