We’ve been hitting the account-based marketing (ABM) content pretty hard lately – numerous webinars, blog posts, infographics, white papers and a workbook. But when we get down to it, ABM is just one facet of B2B marketing (albeit a very important one).
I’m a strong proponent of ABM, which makes sense considering Integrate is an ABM technology. However, as I’ve written about before, we shouldn't equate ABM to B2B marketing. (You can read why here.)
More to the point, we shouldn't neglect all the other facets of B2B marketing just because ABM is “so hot” right now. I'm not alone here – Jeff Siegel (Enterprise Global Demand Gen Strategist at Dell), David Johnson (Director of Product Marketing at Oracle Marketing Cloud) and Scott Vaughan (Integrate’s CMO) all agree.
How the latest B2B marketing trends such as ABM and predictive analytics are signals of a much larger shift in B2B marketing – one in which new data-driven capabilities come together with marketing staples such as programmatic, email and automation to deliver a scalable demand marketing engine: demand marketing orchestration.
Where we are in this shift and how marketers are just now learning the right ways to execute their vision of demand marketing orchestration by coordinating a wide range of data, technologies and techniques.
Dell’s vision of full-stack demand marketing orchestration and how it’s redefining Dell’s overarching marketing efforts.
The techniques, data and tools needed to deliver on demand marketing orchestration at every stage of the funnel.
The webinar will be covering a lot of new ideas and strategies, so be sure to check it out. Click the CTA below for more info.