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Kyle Gale

Kyle Gale

Kyle has been with Integrate since its founding in 2010. As VP of Sales & Marketing Ops, he focuses simultaneously on strengthening Integrate’s internal sales and marketing operations while helping clients align their marketing processes and tech with their marketing strategy. His love of the industry is exceeded only by his love of watches, which drives him to keep his eye on present needs and future opportunity.

December 23, 2014

Creating A MarTech Blueprint [From The Archives]

[Originally published Februrary 20, 2014] As Integrate CMO, Scott Vaughan, pointed out this week in a timely AdExchanger article: There is a growing effort to merge anonymous third-party data (e.g. cookies) with identified/known customer data (e.g. email, job title) to engage audiences with customized, relevant messaging, and attribute sales performance to specific marketing experiences. To do this, CMOs are investing heavily both in their marketing tech stack and the ad tech solutions that fill the gaps and expand capabilities. He goes on to exhort CMOs to create a marketing technology blueprint in order to:

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October 8, 2014

Maximizing Your CRM’s Value

With Dreamforce ’14 only 4 Days, 19 Hours, 06 Minutes and 35 seconds away at time of writing, I figured now is a great moment to share a few of my personal learnings regarding ways marketers can squeeze more value out of a CRM. Whether you’re using Salesforce, Sugar, Microsoft Dynamics or some other system, these ideas will help mold your CRM into a technology that will enhance the effectiveness of any department charged with customer-focused goals.

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September 22, 2014

The Great Schism: Marketing Ops Analytics and Customer Data

A recent study shows that organizations measuring marketing ROI are 17 times more likely to see the same or greater ROI over the previous year.[1] Yet there remains a resounding echo among many organizations that state an inability to pull the requisite data for such measurement. In fact, only 53% of the 3,500 survey respondents claimed to measure ROI. This is largely a result of an inability to tie systems together.

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May 29, 2014

Making Your Marketing Frankenstack Work Via Integrations

Whether you are pursuing an open platform or the elusive all-in-one marketing suite as your marketing tech solution, the need — right now — to connect and integrate marketing systems at the most basic levels is absolutely essential to obtaining the data you need to get your job done. The good news is despite the omnipresence of the Marketing Frankenstack (glued together marketing systems from different providers), this is very doable with today’s abundance of APIs provided by “Marketing Cloud” providers.

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February 20, 2014

MarTech Success #3: Creating A MarTech Blueprint

As Integrate CMO, Scott Vaughan, pointed out this week in a timely AdExchanger article: There is a growing effort to merge anonymous third-party data (e.g. cookies) with identified/known customer data (e.g. email, job title) to engage audiences with customized, relevant messaging, and attribute sales performance to specific marketing experiences. To do this, CMOs are investing heavily both in their marketing tech stack and the ad tech solutions that fill the gaps and expand capabilities. He goes on to exhort CMOs to create a marketing technology blueprint in order to:

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