Being a demand marketer today is pretty exciting. Marketers have more tools and technologies available than ever before to engage people in unique ways and create dazzling customer experiences.
If you’re a seasoned marketing pro, chances are your day looks completely different now than it did 10 or 15 years ago… unless you’re responsible for executing outbound demand generation programs. If that’s the case, your job looks a little something like this…
Your boss wants you to launch a new campaign to generate X number of leads in Y number of days. So first you have to set off to find publishers or media partners who can reach your target audience. You know the drill here…
negotiating terms and pricing,
setting up posting and delivery specs,
reviewing proofs of concept.
It can takes weeks to get your campaign live and start receiving leads.
Unfortunately the headache doesn’t end there.
Once those partners start sending you leads, it all comes in different formats and much of your week is spent scrubbing lead data in excel spreadsheets… trying to catch all the "Mickey Mouse’s" so they don’t get into your nurture tracks.
(Click on the image below to enlarge the infographic.)
If you're a demand generation marketer who can relate to this story and you're tired of doing things the hard way, know that you’re not alone. Some of the industry's leading enterprise marketers, like TIBCO and Five9 have made great strides in automating outbound demand generation strategies to eliminate these manual road blocks.