[Infographic] Causes and Consequences of Dirty Data

conveyorIntegrate recently examined more than 775K leads to answer the question: WHY exactly are marketers and sales teams so frustrated with their lead quality? The result was our first research index: Prospect Data Quality – B2B Tech Industry.

Though stat-filled indices are great, stat-filled infographics are better (statistically speaking) – which is why we created the following…

[Click infographic to enlarge]

DirtyDataInfographic_v0.3

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