Modifying Your Content Marketing to Increase Your ABM Strategy Results

engagio webinar blog graphic.pngIt’s quite possible that I’ve missed the discussion (I certainly don’t read every B2B marketing blog post or article), but amid all the account-base marketing (ABM) discussions on selecting target accounts, engaging account decision-makers and tracking program results, it seems as if there’s been little industry talk about how all this affects your content strategy.

The Integrate ABM program development workbook released last year touched on the subject a bit; however, even that wasn’t a comprehensive dive into the topic. (Note: we’re currently revising and expanding the ABM workbook for a 2nd edition.)

The good news is that implementing an ABM program doesn’t require you to completely overhaul your current content marketing strategy. It’s more recalibration than revolution.

Though not as daunting as some may initially think, a little guidance is very helpful. For this reason, Engagio and Integrate are hosting a webinar next Wednesday, November 2nd titled: “How to Evolve Content Marketing Strategy for an ABM World”

Register Now

This 45-minute webinar will feature leading practitioners from Uberflip, Influitive, Engagio and Integrate sharing how to make content work for your ABM initiatives.

The webinar will cover:

  • How to take your existing content and evolve the messaging for ABM use
  • How to create commercial insights and win the trust of an account
  • How to scale creation and distribution of ABM content
  • Effective targeting and acquisition of decision-makers within target accounts
  • Technology and techniques that can make this all easier


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Join us on November 2nd at 1pm ET/11am PT to learn how to evolve your content strategy alongside your account-based marketing efforts.



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