Secrets & Strategies from Top Marketing Ops Game Changers

marketingops_bloggraphic_v0.1.pngFrom my view, it’s safe to say that Marketing Operations is the most challenging discipline within marketing today. Not only are the pros in these roles expected to leverage tech, processes and data to create efficiencies and drive results – but they’re being increasingly relied upon to develop a strategy that will help reach the company vision AND be masters of change management to ensure all hands are on deck to execute that strategy. That’s a tall order. But there’s are a number of marketing ops leaders rising to the occasion.

We recently announced the Top 33 Marketing Ops Game Changers, a group of best-in-class marketing operations innovators leaving an indelible impact on their organizations and shaping the future of marketing ops. Over the last several weeks, we’ve had the privilege of working closely with these pros to uncover tips & tactics to help you:

  • Drive change in order to increase ops’ impact across the company
  • Overcome the major challenges facing ops organizations
  • Choose the right tools to help scale marketing’s revenue contributions
  • Develop the right skills to advance your marketing ops career

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Their collection of insights resulted in 89-pages of valuable advice certain to up-level your ops organization. The "Secrets & Strategies of Top Marketing Ops Game Changers" eBook answers questions such as:

  • What does it take to be a Marketing Ops Game Changer?
  • What are the biggest challenges facing ops organizations today and how can you overcome those challenges?
  • How will the marketing ops role change over the next two years?
  • What skills do ops pros need to have to meet marketing’s evolving goals?
  • What considerations do ops pros need to be aware of when seeking to scale the capabilities of their tech stack beyond their website, marketing automation platform and CRM?

If you’d like a peak into the game-changing playbooks of ops organizations at companies like Adobe, Box, MongoDB, Thomson Reuters, Tableau and more, download your copy of this eBook. 

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