Modern Marketers are the new breed of pros hell-bent on mastering the art and science of marketing. These are the marketers that have jumped in with both feet embodying the Internet-inspired revolution of the customer being in the driver’s seat; they have committed to becoming marketing technology experts. At the core, they:
- Are data-driven
- Understand with specificity the components of their marketing mix that are driving meaningful interactions along specific stages of the customer journey
- Customize messages to a highly targeted audience, across multiple devices and channels, over a specific period of time
These are the marketers set to converge in Las Vegas from March 31 to April 2 at Oracle’s Modern Marketing Experience 2015 (#MME2015). And, it is not by chance that the term “modern marketer” was popularized by the Eloqua team (now part of Oracle).