Marketing organizations are inundated with disconnected tools, technology and data. In order to effectively integrate our marketing, we must integrate our systems. Scott Vaughan gives marketers valuable checklist that will guide them on their path to integration.
Hot on the heels of Oracle’s announcement that the Oracle Marketing Cloud now delivers the largest marketing technology ecosystem, Integrate and Oracle partner to power customer acquisition. Integrate’s workflow automation, data governance and systems integrations software was designed specifically to enhance marketing automation performance.
Marketers often act a bit too strategically and lean on the substantial technology investments every organization is, or should, be making. Too much big-picture thinking has resulted in inaction. There are a few little, tactical tricks we can implement to increase our data quality, lead velocity and generate real business value.
With the growing adoption of marketing automation technology, most marketers are focusing heavily on post-lead-gen processes and are often distracted from the ways by which they acquire leads and prospect data in the first place. Integrate’s new white paper, “Follow the Money: How to Generate Leads Effectively and Acquire More Customers,” lays out the most common chokepoints in marketers’ pipeline-building efforts and provides step-by-step guidance on how to overcome these challenges for greater return on overall marketing investment.
“Analytics” means different things to different marketing and business pros. After a deep dive to create our marketing analytics and a whirlwind tour of our customers to scope Integrate’s next version of our analytics suite, it’s clear we (CMOs and marketing pros) need to simplify our approach. Always trying so hard to prove we can […]
Marketo recently announced its open-platform vision — to provide a holistic view of customer experience through best-of-breed software integrations, customized to individual marketing organization needs. As the lynchpin of this vision, Marketo strives to “bring a core set of capabilities, and then be open to third-party solutions that build on the common foundation.” In the […]
With always-on, empowered customers and the rapid pace of business, understanding and strategically using technology across your marketing and communications efforts is more essential than ever. Out of this new world a critical role is emerging to help bridge the gap and bring marketing and IT disciplines together. Whether you call these new leaders a “marketing technologist” or some other title, it is important to understand how they are affecting modern marketing organizations.
Many marketing organizations spend hundreds of thousands, if not millions, of dollars on implementations of new technology to funnel and measure leads. But one thing few marketers do (or do well) is control what they put into those systems. Discover a three=pronged approach to increase your data quality and improve marketing ROI.