You put $10,000 of demand gen fuel into your newly designed demand marketing engine and out pops $100,000 worth of new revenue. Sweet!
Many marketing teams have built and are using these lead-to-revenue models. Now you need to scale these efforts and deliver $3 million in revenue by the end of the quarter. Will the same formula work?
So you connect your MarTech “stack” (your company’s systems, process and data) to the Internet, and this engine kicks into another gear. Programmatic hyper-targeted ads, search key words, content personalization, message retargeting, and first- and third-party data mashup yields a big data bonanza. Pure inbound “cloud” heaven.
What happens when your inbound marketing machine runs out of gas and you need to go outside your website-produced leads to generate demand? You turn to third-party sources, events and media partners to help drive the additional inquiries and leads required to hit your revenue goals. Woops, not so automated, yet.