This is Part 4 of a 4-part blog series highlighting key skills to advance your marketing career.
Which of the following would you rather have on your LinkedIn profile:
“My team developed content and messaging for a nurture campaign that won industry awards for the quality of writing because the voice and messaging resonated so well with the target persona.”
“My team developed content and messaging for a nurture campaign that moved 16% of leads to sales-qualified status – and created 48 new customers, an increase of 33% over the previous year.”
The answer should be obvious to marketers who recognize the evolution of our profession to be data-driven and performance-centric.