Marketers are recognizing more than ever the need to improve lead quality. In fact, we’ve seen survey after survey (Salesforce, ANNUITUS, Asscend2) that clearly highlight deep frustration among marketers regarding the quality of their prospect data and how improving lead quality is a No.1 priority.
We haven’t, however, seen much analysis of the prospect data itself. Questions are left unanswered:
- To what extent is prospect data inaccurate?
- Where do the biggest quality issues lie?
- Is this an SMB concern or just an enterprise issue?
At Integrate, we recently set out address real world questions such as these, because recognizing the problem is the first step, but pinpointing the causes is key to finding a solution.