I recently had a chance to speak with Adam New-Waterson, CMO at LeanData, a marketing tech company creating some really innovative account-based marketing (and sales) solutions.
One of several notable panelist at last week’s Flip My Funnel conference (read a good recap here), Adam’s insightful comments specific to ABM led me to open a dialogue with him about wider marketing-industry challenges. …and, of course, I always like to talk marketing with others who had very unusual paths to careers in marketing.
David: Can you tell us a little about your background and journey to CMO of LeanData?
Adam New-Waterson: I probably have an unconventional background for someone who is the chief marketing officer at a technology company.
I have a bachelor’s degree in fine art photography from Georgia State University. I never even took a marketing class in college. But I fell into a graphic designer position at a public relations firm in my hometown of Atlanta. And while I didn’t think of it this way at the time, that was my first marketing experience because the job included making restaurant coupons, advertisements and sending out blast emails to attract attention for our clients.