Integrate has published several recent posts on the topic of selecting the right marketing technology for your team:
- Choosing MarTech Is Like Selecting The Right Wine
- 2015 Budget Prep: Finding The Right Marketing Tech Providers
- How To Efficiently Assess MarTech Business Value Alignment
But making the monetary investment is only half the battle. After you have your new solution in place, you must make another investment in time and energy if you want to reap its full value.