Integrated Marketing Needs Integrated Systems

Marketing needs a new mantra

Marketing organizations are inundated with disconnected tools, technology and data. In order to effectively integrate our marketing, we must integrate our systems. Scott Vaughan gives marketers valuable checklist that will guide them on their path to integration.

Defeat Is A Roadmap To Success

Path to Success

This week I had the pleasure of speaking at MozCon and sharing with a couple thousand digital marketers a subject that is very important to me: failure. More importantly, how we can leverage failure to create personal, professional and marketing success.

Oracle Eloqua and Integrate Partner to Facilitate Customer Acquisition

Oracle-eloqua-integrate

Hot on the heels of Oracle’s announcement that the Oracle Marketing Cloud now delivers the largest marketing technology ecosystem, Integrate and Oracle partner to power customer acquisition. Integrate’s workflow automation, data governance and systems integrations software was designed specifically to enhance marketing automation performance.

How Marketers Can Yield Big Results Without High Tech

Tools

Marketers often act a bit too strategically and lean on the substantial technology investments every organization is, or should, be making. Too much big-picture thinking has resulted in inaction. There are a few little, tactical tricks we can implement to increase our data quality, lead velocity and generate real business value.

Modern Marketing Tips from the Wizard of Moz

Rand Fishkin, The Wizard of Moz

With MozCon bringing together the digital community next week in Seattle, it’s a good time to get the scoop on the latest and hottest trends in Digital Marketing directly from the Wizard of Moz himself, Rand Fishkin. We had an opportunity to interview Rand leading up to the “not your typical marketing conference” and capture his insights in this always surprising and informative gathering of digital marketers.

Do You Need a Quick and Easy Lead Gen Process?

Lead gen

With the growing adoption of marketing automation technology, most marketers are focusing heavily on post-lead-gen processes and are often distracted from the ways by which they acquire leads and prospect data in the first place. Integrate’s new white paper, “Follow the Money: How to Generate Leads Effectively and Acquire More Customers,” lays out the most common chokepoints in marketers’ pipeline-building efforts and provides step-by-step guidance on how to overcome these challenges for greater return on overall marketing investment.

Today’s CMO #4: Analytics – It’s Time to Get Back to Basics

Word Cloud "Business Analytics"

“Analytics” means different things to different marketing and business pros. After a deep dive to create our marketing analytics and a whirlwind tour of our customers to scope Integrate’s next version of our analytics suite, it’s clear we (CMOs and marketing pros) need to simplify our approach. Always trying so hard to prove we can […]

Marketo + Integrate Partner to Automate Prospect Acquisition and Customer Generation

marketoblueprint-digital3

Marketo recently announced its open-platform vision — to provide a holistic view of customer experience through best-of-breed software integrations, customized to individual marketing organization needs. As the lynchpin of this vision, Marketo strives to “bring a core set of capabilities, and then be open to third-party solutions that build on the common foundation.” In the […]

Meet the Chief Markitecht?

Bala Kudaravalli

With always-on, empowered customers and the rapid pace of business, understanding and strategically using technology across your marketing and communications efforts is more essential than ever. Out of this new world a critical role is emerging to help bridge the gap and bring marketing and IT disciplines together. Whether you call these new leaders a “marketing technologist” or some other title, it is important to understand how they are affecting modern marketing organizations.

What Can Dr. Oz Teach Us About MarTech?

Dr. Oz

Many marketing organizations spend hundreds of thousands, if not millions, of dollars on implementations of new technology to funnel and measure leads. But one thing few marketers do (or do well) is control what they put into those systems. Discover a three=pronged approach to increase your data quality and improve marketing ROI.

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