Marketers annually invest billions of dollars in both marketing technology and media in an attempt to more effectively discover and converse with customers, but this attempt is drastically hindered.
Why? Because marketers aren’t leveraging the data garnered from marketing technology (marketing automation, customer relationship management and data management systems) to its full potential.
Actionable customer insights are stymied by disconnected marketing systems and hindered even more by rift between marketing and media investment.
At a time when making lasting impressions with targeted personas gets tougher by the day, marketers strive to ensure they’re generating maximal efficiency and performance visibility.